The Death of a Mall

A friend and I have recently been discussing the condition of the mall I walk at most mornings. She asks if the smells from the Food Court aren’t distracting while I’m walking. What smells, I tell her? Even by 9:00 a.m. there might not be anyone manning places in the Food Court, much less cooking anything.

She can’t picture just how far down Virginia Center Commons has grown. Grown down? Strange way to describe something that “dead” or “dying” seems to describe better .

I wonder whether American Family Fitness knew how badly VCC was dying when they bought and totally redid the  property on the other side of this wall. It’s one of the few places that are thriving, but it’s not even owned by the mall.

I recall how much fun it was to go to VCC  back in the 1990s when it was new and thriving. After years of going to a mall that was further away, a two-story mall, how amazing it was to be in a single-story mall that was oh! so spread out. With skylighted hallways–one that reaches from the Food Court all the way to the back and a shorter one off to one side–and decorated with humongous (live) palm trees.

Even though I know now that I can walk from one end of it to the other in five minutes and make a complete circle in fifteen, it was so crowded back then that it would probably have taken two to three times that long to move through the crowd at a snail’s pace.

As if I had any reason to rush then.

The Food Court wasn’t humongous, but it had a good selection, and right beside the front door was a Ruby Tuesday’s. Along with the variety of kiosks and normal-sized shops–the best I can recall, there were no empty stores–the mall housed a J. C. Penney’s, a Sears, and several other larger “big name” places.

The mall still has Penney’s and Sears, although the future of both chains is–from what I understand–up in the air. Burlington occupies one of the big store sites, but a good-sized Macy’s closed down many months ago. Interestingly, it’s for sale, not for lease. But what wise businessman (or woman) would want to invest so much in a place too few people shop at anymore?

Probably the most successful place is American Family Fitness. No wonder. The mall doesn’t own it and its success isn’t dependent on mall customers.

My wife helped me do a survey a couple of days ago. It’s hard to count while walking, but we ticked off the numbers on a tablet as we went along, so I believe these figures are relatively accurate.

  • Stores and kiosks still open: 47  (includes one that’s about to open)
  • Stores closed in the side hallway: 21
    • Stores open in that hallway: 3
  • Stores closed in the main hallway (includes two in the process of closing): 17

I detest walking in the one hallway that has lost twenty-one stores. It’s depressing.

This problem seems to be at least partially a chicken-or-egg problem. Which happened first–stores closing because customers were no longer coming to the mall or too many stores closing for customers to find going there to be worthwhile? I’ve heard several people claim that groups of teens hanging around there made customers afraid.

While that might have happened sometime in the past, I’ve never seen dangerous looking teens there. I rarely see a crowd at all. This is what the Food Court area looked like around 6:00 p.m. a couple of days ago:

In all fairness, Monday evening seems to be the most consistently empty time of the whole week. But it never looks anywhere close to full.

This picture is of the hall that branches off just past the Food Court. This is the one that only has three businesses–a LensCrafters, an optometrist’s office that’s all but officially a part of LensCrafters, and an African hair braiding place.

 

Some months ago the mall was sold to someone who supposedly likes to fix up malls like this one. I hope he can. He hasn’t done much so far. The lines in the parking lot are so faded it’s hard to be sure I’m parking within the lines.

Virginia Center Commons is just a mile down the road from us, and we do shop there–to whatever extent we can find what we want or need. We want to see it rejuvenated. Do we ever!

Any comments?



    

Links you might be interested in:

I’ll be back again on Sunday. If you’d like to receive my posts by email, go to “Follow Blog via Email” at the upper right.

Best regards,
Roger

Advertisements