Why Blog?

Why do people blog? Why compete with millions of other bloggers for readers’ limited time and attention?

I started after attending a small class on “Marketing Christian Fiction.” The instructors–yes, the class was small, but it still required two teachers–emphasized the fact that marketing basically means enabling other people to like and trust the marketer enough to take a chance on his product. For the attendees, that meant our novels.

And to reach his intended audience in a positive way, the author needs either a website or a blog. Or both.

I already had a website, but I accepted my teachers’ recommendations about necessary changes, and I’ve continued improving my website ever since.

But what about a blog?

If having one would help me as an author, it was worth a try. As long as I didn’t use it as an overt sales tool. It should offer the reader something interesting or worthwhile. That made sense.

Most of the other writers I know blog about writing. I didn’t think I had anything new to add to that subject, especially if I was going to  post something new several times a week. And I’d probably just be blogging to other writers that way, anyhow. Not my intended audience.

I’d discovered early in my novel-writing career that it’s illegal to quote even a line or two of a song (unless it’s no longer under copyright) in any form of writing. Book, article, website, blog. Obtaining permission can be  expensive and time-consuming.

But I write songs. And I use my lyrics in my books. Why not offer the use of my lyrics to other writers–at no cost? Of course, I hoped they would probably be interesting to other people, too. And I could put free lead sheets of many of them on my website, too. Maybe that would interest some musicians.

So I started “As I Come Singing” (named after one of my songs). I posted two sets of lyrics a week, which lasted almost two years. At the end of that time, I started cycling through those posts again, but at the rate of only one a week. I’ve made an effort to spruce up my comments before republishing.

But was I reaching my potential reading audience? I write for both teens and adults. What could I write about?

I’m nowhere close to being the most interesting person in the world, but I realized I’m doing the same thing everyone else–young or old–is doing: aging. And since I’m closer to the end than many of my potential readers, I decided to use “On Aging Gracelessly” to reflect on my life at sixty-eight and some of the life events leading up to this point.

Hmm. If I wrote about myself, however, “would they come?”–to use the familiar and cliched phrase from Field of Dreams.  I tried it and you’re here. This blog at least gives you a taste of who I am, what I believe in, and what I want to be.

And that’s why I blog.

If you blog, why do you do it? Your comments are welcome.

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I’ll be back again on Sunday. If you’d like to receive my posts by email, go to “Follow Blog via Email” at the upper right.

“On Aging Gracelessly” is only one of my two blogs. I post lyrics of the Christian songs I’ve written over the last fifty years on  “As I Come Singing.” Check it out HERE if you’re interested.  Free lead sheets (tune, words, and chords) are available for many of them. View the list HERE.

If you enjoy my writing, you’ll find a number of things to read on my website.  Also music to listen to and music-related videos to watch.

My newest novel, The Devil and Pastor Gus, is available at Amazon, Barnes & Noble, and Family Christian Stores. Go HERE for links to those places.
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Best regards,
Roger

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Happy Friday Mornings

Friday mornings are special to me.

Not because the weekend is almost here. Since retiring, weekends don’t mean as much as they used to.

But it’s the one day a week I walk at the mall without my wife.

Huh? you protest. You like walking without Kathleen?

Definitely not. She and I have a great time walking together Monday, Tuesday, and Thursday nights. We also walk sometime during the day on Saturdays. And we often do so much talking that our twice-around-the-mall loop goes very quickly.

But Wednesday nights and Sundays are out, and Kathleen’s not available any other time. I need one more walking day, and Friday is normally it.

So, you ask, what makes the Friday walk so special?

I’m glad you asked.

I go early in the morning–usually around 8:00. The only people there are security people, a few store employees setting up for the day, and a number of other walkers. The sense of trust is so great that most of us walkers feel quite safe leaving our coats at tables in the empty Food Court. I sure wouldn’t do that when the mall has other people.

I often start by walking to my left–against the flow of traffic, as it were. Not many yards into my walk, I’m apt to run into another walker. Rarely is it someone I know personally; only one person from the past walks at the same time I do.

Not always someone I recognize from previous Fridays, either. But that doesn’t matter. Walkers seem to share a sense of camaraderie.

Very seldom does the other person fail to respond to my pleasant greeting–or perhaps to greet me first. That happens throughout my walk.

I really enjoy noticing the variety of walkers. I’m apt to see a pretty even mixture of blacks and whites. Practically never do I see anyone I recognize as Latino or Asian.

Although I’m far from being the only person walking by himself, I frequently see groups of two or three people. They’re not always doing the fastest walking, but they seem to be having a great time socializing. I must admit I get a little jealous of the fun they’re having together.

Gee, in seven or eight years, Kathleen will be able to retire. Hope I’m still up to walking by then.

Sometimes I count the closed stores and marvel at the ingenious places that have opened (see my earlier post about what’s happened to malls). Sometimes I pray–for the other walkers, the mall employees, and shoppers who’ll start showing up in another hour or two.

I continue speaking to other walkers and try to keep straight which ones I’ve already greeted. That’s more of a problem than you might think. I’ve always been horrible at remembering faces.

The walking stick I bought several months ago in California–made in Texas, of all places–attracts a lot of attention. Mainly because it’s longer than the ones I’ve made myself.

I don’t know whether I’ve given you an adequate understanding of what I enjoy about my Friday walks, but I’m fairly certain I’ll really bore you if I say much more.

The fans of any given athletic team automatically have something in common, no matter how they differ as individuals. My fellow mall-walkers and I are that way, too.

Do you associate with people you have something special in common with? How about sharing a comment?

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I’ll be back again on Wednesday. If you’d like to receive my posts by email, just go to “Follow Blog via Email” at the upper right.

“On Aging Gracelessly” isn’t my only blog. I post lyrics of the Christian songs I’ve written over the last fifty years on “As I Come Singing”–check it out HERE . Free lead sheets (tune, words, and chords) are available for many of them. View the list HERE.

My new novel, The Devil and Pastor Gus, is out now. If you’re interested, look for it at Amazon.

Best regards,
Roger