Can You Judge a Book by its Cover?

What do you think? Can you–or anyone else–actually judge a book fairly by its cover?

I think a more reasonable question is whether any of us can fail to let a book cover affect our decision to at least look at the back cover copy and possibly open the book and read the first few paragraphs.

Yes, there are exceptions. A hideously covered book may have been recommended to us by someone whose opinion we find to usually be in line with our own. Or the cover on the new book by our favorite author may be what we consider awful. In cases like those, our eyes may not see the front cover as a stop sign. And I don’t recall seeing Bibles with covers that would draw readers in; those covers tend to be pretty plain.

I doubt that any publisher fails to at least ask an author for recommendations about the cover. Sometimes the author’s contract specifically prevents the publisher from using a cover he or she disapproves of.

I’ve learned a lot about book covers during the years I’ve been writing, seeing my novels published, and now publishing novels myself. Gone is my opinion that a good cover must show at least a hint of one of the scenes from the book. And gone is my naive opinion that what looks good to my wife and me will automatically be equally attractive to other people.

At a marketing class for fiction writers some years ago, one of the teachers, a well-known literary agent, told the tale of a book by popular young adult novelist Jenny B. Jones. The cover depicted a cow–a black and white cow, if I recall correctly–with a tiara on her head. Hilarious, right? Adults, the agent/teacher said, thought it was hilarious. And wonderful.

Unfortunately, teens–the intended buyers and readers of Jenny’s book–thought the cover was horrible.

Ah, so teens and adults have different tastes? Why should that be so surprising!

When I self-published the quirky teen romance, Project Muffintop, I thought this cover would be perfect.

I spent the better part of a day taking pictures. At first my wife and I tried baking muffins in the tight jeans muffin mold I’d ordered from China, but we couldn’t get a muffin top to form quite correctly, and I ended up cutting the top off a store-bought muffin and sticking it on top of the muffin mold.

I published the book with that cover, but apparently nobody gave it a second glance. Ultimately, I had to admit it just wasn’t appropriate or professional looking.

So I found a stock photo I could use part of on top of what I’d used originally. It looked like this, and I thought it looked more appealing. Fun. Surely it would at least make a potential teen buyer take a second look.

I made the fortunate mistake–that’s an oxymoron, isn’t it?–of asking the opinion of an online group of readers. By and large, they didn’t care for either that cover OR the original. Not only that, they objected to the title. Strenuously.

Hmm. Back to the drawing board. But first I unpublished Project Muffintop. I didn’t want anyone else to see and be turned off by the original cover. (Fortunately, I never used the intended replacement cover.)

The relationship between the male and female protagonists was more important in the story than her diet, and I believe God inspired me to re-title Project Muffintop as Just Friends?–yes, the question mark is part of the title.

After numerous revisions, this is the current–and, I hope and pray, the final–version of the cover. It doesn’t portray a scene from the book or necessarily portray the protagonists accurately, but it gives the potential reader something to connect to emotionally and hints at the fact that there’s a question about the relationship between the two teens.

 

What’s your experience with book covers?  What’s your opinion about their importance? A comment would be welcome–and quite possibly helpful.

I’ll be back again next Sunday. If you’d like to receive my posts by email, go to “Follow Blog via Email” at the upper right.

Best regards,
Roger

P.S. Do you recall the original cover for The Devil and Pastor Gus, the one with a stereotypical devil at the upper right-hand cover? Or its replacement, the one with the church? When I got the rights to Pastor Gus back, I wanted something totally different, and this is it below.

Links you might be interested in:

 

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4 thoughts on “Can You Judge a Book by its Cover?

  1. Roger, I’m afraid my experience – one book published – pales in comparison to yours. To be honest, I was probably foolish in not doing a little more market research before choosing the image graphics. By and large, my audience seems to like the cover of Book 1. The challenge, of course, when asking peoples’ opinions is you get lots of opinions. That can create even more confusion.

    My opinion is that book covers may be more important than ever. People are so distracted and pulled in so many directions today that the cover and title may be all they peruse before deciding to move on.

    I LOVE what you did with the Project Muffin Top book! Just friends? is so clever. What teen doesn’t ask themselves that question all day every day?

    GREAT post today!
    Ray

    Like

    • Thank you SO much for your comment, Ray. I couldn’t agree with you more, and I REALLY appreciate your enthusiastic approval of the move to Just Friends. I don’t know what your first published book is like, but I wish you the best in writing and publishing more. *big smile*

      Like

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